FRIEDHATS roastery


We are a micro roastery based in Amsterdam, sourcing and roasting the best, most interesting coffee we can find. Our focus is on providing consistent, high quality roasted coffee beans for your you, your cafe, restaurant, office or any other business where coffee is needed. 

Sourcing it based on flavour. Roasting it to accentuate its natural characteristics. Training people to make sure everyone can taste all that our coffees have to offer and all the while, trying to actually improve the lives of the people growing and producing the coffee all around the world.


We only want to sell coffee that tastes great, consistently and with transparency and honesty. We buy coffees directly from the producers and from trusted importers Europe-wide.

Sustainability is a process for us not a buzz word without any substance. That means we are not perfect and we admit that, but we are always searching for better solutions to make our products have less impact on the environment and everything living in it. 

We want our packaging to be reused, refilled and at the very least recycled.  We want our coffee to always taste great, no matter who makes it.  But most of all, we want you to get as much enjoyment from its flavour as we do!